Nexxus Shear Genius Contest!

NEXXUS® CONTEST CHALLENGES BRAVO’S “SHEAR GENIUS” FANS
TO JOIN THE COMPETITION

MELROSE PARK, IL (July 17, 2008) – The second season of BRAVO’s hit creative competition “Shear Genius” is back and full of high-stakes styling action. On the July 16th episode, the show sponsor Nexxus Salon Hair Care, challenges “Shear Genius” contestants to create easy step-by-step instructions on how to style their model’s hair for judging. Now Nexxus wants viewers to get in on the competition with the Nexxus Hairdo How To Contest. The entrant with the best four-step hairdo will win a trip to join the cast for the “Shear Genius” finale viewing party in New York City.

Nexxus continues its commitment to simplify hair styling for women by providing salon-proven, genius approved products and easy-to-follow “how to” videos featuring expert stylists on Nexxus.com. If you think you have what it takes to be part of the competition, show us how you create genius hair at home in a few simple steps either through video or photo explanation. To enter, and to see full contest rules, go to: www.sheargenius.nexxus.com. Prizes include:

• Grand Prize: One winner, selected by Nexxus experts, from the top 100 entries with the highest score, will receive an all-expenses-paid trip for two to New York City where they can attend the Nexxus “Shear Genius” Finale Party with the show cast. (Prize valued at $2,500 and paid in gift card.) Plus the winning entry will be featured on Nexxus.com.
  
• Highest Score: One winner, selected by Nexxus experts from the top 100 entries with the highest score through online voting will win a Nexxus product prize package.
  
• Most Viral: One winner, selected by Nexxus experts from the top 100 entries that are the most viral on the Web will win a Nexxus product prize package.
  
• Weekly Sweepstakes: One winner who signed up to receive exciting news from Nexxus will be selected at random each week will receive a Nexxus product prize package.

The contest runs from July 16, through August 13th, 2008. The winners will be contacted by Nexxus.

Season two of BRAVO’s “Shear Genius” airs Wednesdays at 10 p.m. EST. Hosted by Golden Globe nominated actress, designer and entrepreneur Jaclyn Smith, "Shear Genius" offers a behind-the-scenes look at the competitive and creative world of high-end hairstyling. Famed celebrity hairstylist Kim Vo and Allure West Coast Editor Kelly Atterton appear season as lead judges, and accomplished stylist Rene Fris returns as the competitors' mentor.

Like last season, the country’s most talented hairstylists will go head-to-head in weekly creative challenges, all vying for $100,000 in seed money provided by Nexxus, an apprenticeship with the hair care company and a chance to style hair for an Allure magazine feature.

Nexxus Salon Hair Care is available at salons and retail outlets nationwide. For more information, log on to www.nexxus.com.

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